Tuesday, December 1, 2009

underscore : the _ issue

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Local design collective, HJGHER, launches Underscore, an independent semi-regular publication with each issue based around a single thematic focus. With contributions from writers around the world (including our friend shan), the theme of the first issue circles around the idea of Honesty, Integrity, Quality and Authenticity. What underlies the whole project is the love of print and typography with great care taken in the layout, typeface (the one used for the titles was specially designed for the publication) and paper stock, as can be seen in the magazine launch exhibition at Asylum which displayed mock-ups, draft pages, thumbnails and other scraps describing the process of putting the first issue into print.

The vibe is vaguely monocle-esque with same attention to presentation and luscious tactile feel; the content is equally off-beat but lacking the unreal optimism of the Monocle spirit.

s$15 www.theissuemagazine.com

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