Sunday, July 19, 2009

hansel pop-up store

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The label Hansel, by designer Jo Soh, has taken over the space of the old Baylene shop at Stamford House and set up a temporary store selling her range of girly candy-esque clothing. The shop interior is a whimsical jurassic landscape of pixelated mountains, cut-out dinosaurs and floating cuboid clouds. Inspired by children's pop-up books, sheets of brown cardboard fold out from the wall to form clothing racks and cartons are stacked to create display shelves, partitions and a counter. The people behind the interior concept is a group of MFA students from the La Salle School of the Arts working under the name Musement. The shop is open till 26 July.
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The Hansel Pop Up Shop
#01-04 Stamford House

www.ilovehansel.com/

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